Salesforce Campaigns are an often under utilised feature of the Salesforce Sales Cloud. If used correctly, Campaigns can provide masses of insight into the performance of your marketing Campaigns. Understanding what works, what doesn’t, and therefore where your marketing budget should be allocated. The reason Salesforce Campaigns are under utilised, is probably as there is …
Setting up a good Marketing Attribution system can totally revolutionize how effective your marketing campaigns can be. We hear about Marketing Attribution alot, but the number of businesses we work with that actually have this nailed down are far and few in-between. If you are using Salesforce and have a marketing funnel, it’s imperative that …
As Marketers, a large part of our job is to generate clicks through SEO & PPC. With the abundance of digital channels available today, there is so much opportunity to take advantage of these mediums, measure the results, and then optimize for greater effectiveness. Whatever channels you are using to get the attention of your …
Contact Form 7 is one of the most popular plugins for WordPress, allowing you to quickly and easily create contact forms without any code. If you are using Salesforce, there is a high chance that you would love these form submission to be created as records in the Lead object (or another object in Salesforce). …
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