Month: October 2020

The Ultimate Guide to Salesforce Campaigns

Salesforce Campaigns are an often under utilised feature of the Salesforce Sales Cloud. If used correctly, Campaigns can provide masses of insight into the performance of your marketing Campaigns. Understanding what works, what doesn’t, and therefore where your marketing budget should be allocated. The reason Salesforce Campaigns are under utilised, is probably as there is …

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Setting Up Marketing Attribution in Salesforce

Setting up a good Marketing Attribution system can totally revolutionize how effective your marketing campaigns can be. We hear about Marketing Attribution alot, but the number of businesses we work with that actually have this nailed down are far and few in-between. If you are using Salesforce and have a marketing funnel, it’s imperative that …

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